Entrepreneurship and Innovation Glossary 1st Edition

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Top Line

Top Line

The total amount of money generated by a company from sales of goods or services before any expenses, taxes, or deductions are subtracted. It is given that name as it appears as the first line on the income statement.

General

Total Addressable Market

Total Addressable Market

Total Addressable Market (TAM) refers to the total demand for a product or service within a specific market or industry. It represents the maximum revenue opportunity available to a company if it were to capture 100% market share, without any competition or constraints.

Business Model

Traction

Traction

Traction refers to the measurable progress or momentum achieved by a startup or business in gaining customer interest, generating revenue, and achieving key milestones. It indicates that the business model is gaining validation and traction in the market.

Marketing & Sales

Trademark

Trademark

A trademark is a legally protected symbol, word, phrase, design, or combination of these elements that distinguishes and identifies the source of goods or services from those of others. Trademarks are typically used by businesses to build brand recognition and to differentiate their products or services from competitors in the marketplace

General