Entrepreneurship and Innovation Glossary 1st Edition

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Business Venture

Business Venture

A new business or project formed at some risk with the expectation of making a profit. High-risk businesses can take numerous forms, including the formation of new companies, the creation of new products and services, the expansion of new markets, and investment in existing businesses. Startups, for example, are projects with a high degree of uncertainty but very huge financial returns.

General

Business to Business (B2B)

Business to Business (B2B)

A commerce model where a company sells its products or services to other businesses, rather than individual consumers, such as those involving a manufacturer and wholesaler, or a wholesaler and a retailer.

Marketing & Sales

Business to Consumer (B2C)

Business to Consumer (B2C)

A commerce model where businesses sell products and services directly to consumers, usually online. For example: Amazon & Noon

Marketing & Sales

Business to Government (B2G)

Business to Government (B2G)

A commerce model referring to companies that sell their products, provide services, or offer information to governments or governmental agencies. This includes dealing with public sector organizations that issue bids and tenders in the market.

Marketing & Sales